Fodder Hereford is a much loved Wholefood store. The new logo uses a simple font style, chosen because of it’s bold friendly character and ledgibility especially important when being used on the shops label printing machine. Body Fodder, an environmentally aware body products shop was included in the design process to ensure continuity of style. Straplines for both brands were generated – Food as Nature Intended and Nearer to Nature.
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