Henry Wag / Brand Design

Grant designs products that improve the quality of life for pets and owners. The challenge was to reposition the Henry Wag brand as a first choice for the more health conscious pet owner.

The new logo and strapline were applied across all forms of communications, from the redesigned website, to packaging to point-of-sale, product catalogue and event stand. New photography was commissioned to add health appeal.

“Chris has transformed our branding, packaging and website, making enormous improvement to the perception of the brand, which, in turn, has resulted in greater market penetration and increased sales. The brand has gone from an also ran to a leader”

Grant Rogers – Product Designer / Founder

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